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Job Description

Job Title: (EX) Trade Marketing

Level: EX

Function: Export Business Unit (EBU) 

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1. JOB PURPOSE

The Trade Marketing role will be responsible for planning and managing marketing activities across key international markets in the LATAM region. The role includes handling advertising budgets and working with external agencies for Creative, BTL, Digital, Media, PR and Market Research activities to execute trade marketing campaigns and on-ground activations.

The role holder will also act as an interface between the Marketing & Brand Management team and Country Sales teams to ensure global brand strategies are aligned with local market requirements and channel activities.

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2. INTERACTION WITH STAKEHOLDERS

 

Internal

External

Direct

Export BU, Marketing,Business Planning & NMD, Export BU, Sales(LATAM), Finance, Finance Business Partner

Media

Indirect

 

 

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3. JOB REQUIREMENTS

 

    

 

Educational Qualifications

Essential: Graduate – Any Stream/Branch

Preferred Institution: Any Premier Institute

Desired Qualification: Management / Business Management / Business Administration

Work Experience

 At least 5 years

Industry Specification

Consumer Durables, Consumer Goods, FMCG, Automobile

Additional Requirements

Experience in Trade Marketing, Brand Activation, Agency Management and Budget Handling

Need for Travel

10%
       

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4. KEY COMPETENCIES

Technical / Functional

  1. Sound understanding of Marketing and Brand Management principles
  2. B2C marketing expertise
  3. Campaign planning and execution
  4. Budget planning and PO management
  5. Agency management (Creative, BTL, Digital, Media, PR & Market Research)
  6. Brand awareness and brand activation tracking
  7. Analytical skills
  8. Ability to present and articulate ideas clearly
  9. Stakeholder management
  10. Global mindset with an interest in interacting with people from different cultures
  11. Creative thinking

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5. KEY RESPONSIBILITIES

Domain

Responsibilities

Campaign Management
  • Execute region-specific BTL activations, merchandising initiatives, trade shows, exhibitions and on-ground marketing activities. Support new product launches as per country-wise product plans.

Budgeting
  • Handle quarterly budget planning, advertising & promotional budgets, PO management and coordinate with Finance for timely processing and clearance of marketing-related payments and budgets.

Agency Management
  • Coordinate with external agencies for Creative, BTL, Digital, Media, PR and Market Research activities to support the region's marketing requirements.

Marketing Planning & Coordination
  • Develop regional marketing plans. Coordinate with Brand Marketing teams for planning marketing strategies and with Country Sales teams for executing marketing and channel strategies.

Market & Consumer Insights
  • Keep a close check on markets and consumers to identify new trends and insights. Work with market research agencies to generate consumer insights and ensure timely execution of key marketing initiatives.

Tracking Brand Metrics
  • Track Brand Awareness, Brand Activation, Brand Volume and Market Share to measure marketing effectiveness and ensure timely completion of key marketing initiatives.

 

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