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Job Description |
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Job Title: |
Mgr/Asst Mgr - ASM Sales |
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Level: |
L3 |
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Function: |
Sales |
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Department (Sub-function) |
NA |
- JOB PURPOSE
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An Area Sales Manager manages the sales force within his defined regional territory. An Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets and managing the sales team in the region. |
- INTERACTION WITH STAKEHOLDERS
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Internal |
External |
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Direct |
Urbanite>Service, Urbanite>Digital, Urbanite>Sales |
Dealership, Government Officals, Customers
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- JOB REQUIREMENTS
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Educational Qualifications |
Essential: Graduate || Any stream/branch Preferred Institution: Any Premier Institute Desired Qualification: Management||Sales And Marketing || |
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Work Exp |
Min: 3 |
Max:10 |
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- KEY COMPETENCIES
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Technical/Functional |
1. Deep Understanding of sales processes. 2. Dealership Management 3. Product Knowledge 4. Market Intelligence 5. Competition Tracking 6. Network development 7. Negotiation and Conflict Resolution
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Behavioural |
L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations |
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5. KEY RESPONSIBILITIES |
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Sales Vs. Targets: Achieving the sales targets through channel partners in the assigned region. Increasing the market share for the assigned region by providing Strategic Directives. Involved in the preparation of Plan Actuals with Zonal Sales Manager for setting sales targets for ASM by analyzing actual sales vs expected sales. Updating market developments periodically to facilitate proactive steps to combat competition. Analyzing market sales data and customer satisfaction data. Network Coverage: Identifying the network gaps & identify prospective dealers. Managing the business by monitoring each dealership in terms of viability and profitability. Systems and Processes: Capturing ASM best practices and deploy them horizontally in concerned areas. Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities. Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity. Manpower: Ensuring adequacy of manpower at channel partners. BTL/Local Level Marketing: Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction. Stock and Working Capital: Managing the funds flow to the dealerships and ensure optimization of working capital. Stock planning & correction Finance: Manage funds flow to the dealerships by way of coordinating with the Financiers Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding.
The above list is not exhaustive and could evolve with changing needs & priorities of the company |
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