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Job Description

Job Title:

Mgr/Asst Mgr - Store Power

Level:

L3

Function:

Marketing,Business Planning & NMD

Department (Sub-function)

EBU
  1. JOB PURPOSE
  2.  

Bajaj Auto exports a wide range of motorcycles & commercial vehicles to over 70 countries. Our mission is to ensure our brands are No.1 in their respective segments in these countries. Brand Proposition delivery is contigent on a top notch ‘Moment of Truth’ experience between a salesman and customer.To deliver the same, we are looking for a Customer

Experience Manager also referred to as Store Power Manager whose mission would be to convert ‘customer consideration’ into a ‘purchase decision’ at our final touchpoint – the BAJAJ showroom (offline & online)
  1. 2. INTERACTION WITH STAKEHOLDERS

 

 

Internal

External

Direct

Export BU>Marketing,Business Planning & NMD, Export BU>Sales(Africa/SAME/LATAM/ASEAN)

Dealership, Distributors, Industry Experts

Indirect

Export BU>Operations

Distributors
  1. JOB REQUIREMENTS

 

 

 

 

Educational Qualifications

Essential: Management || Business Management Preferred Institution: Any Premier Insitute

Desired Qualification: Management||Business Management

Graduate||Any stream/branch

Work Exp

Min: 3

Max:10

Industry Specification

Automobile, Consumer Durables, Consumer Goods

Addnl Requirements

 

Age

Min: 23

Max: 30

Need for travel

0
  1. KEY COMPETENCIES

 

Technical/Functional
  1. Sound understanding of Data Analytics
  2. Understanding Marketing process
  3. Understanding of Sales Process
  4. Creative thinking ability

 

 
  1. Analytical Skills
  2. Ability to present and articulate ideas clearly.

Behavioural

L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations

5. KEY RESPONSIBILITIES  
  1. Develop & execute the strategic initiatives that will deliver a superior customer experience. 2.Retail infrastructure
    1. Conceptualize & develop a “Digital First” customer showroom journey & ensure execution across all keymarkets
    1. Build necessary tools and processes to deliver a superior & differentiated experience
    2. Track analytics & generate actionable insights around key retail parameters such as walk-ins, leads, conversions, after-sales & overall customer experience scores
  3. Training
    1. Strengthen salesmen training & engagement programs, to ensure their capability & knowledge is up to date.
    2. Develop the right delivery tools for online & offline engagement
  4. Tools & Practices
    1. Design & implement “Dealership – Customer” Loyalty Programs to increase customer lifetime value
    2. Monitor and track competitive customer experience
  5. Building & managing relationships
    1. Engage with Sales & distributor teams to assess market requirement & develop relevant solutions
    2. Create an emotional bond between dealer salesmen and BAL brand
    3. Manage agencies & consultants to deliver all of the above initiatives
  6. Timely and successful completion of key initiatives
    1. Salesmen engagement scores
    2. CSI / Brand health & other metrics to measure customer satisfaction

The above list is not exhaustive and could evolve with changing needs & priorities of the company

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