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Level / Grade

L3

Job Role/ Function

Brand Management

 

Designation

Brand Manager

 

 

Educational Qualification

Necessary:

Graduate

Necessary:

MBA

Age

Minimum: 

24 yrs

Maximum: 

30 yrs

Experience

Minimum:

3 yrs

Maximum:

7 yrs

Industry Specifications:

 

Preferred Exposure:

Marketing, Brand Management

Reporting

 

Report to (Designation)

No. of Reportees

Direct Reporting

Category Manager

               

Indirect Reporting (if any)

NA

NA

Job Responsibilities

Brand Management

  • Understand the brand, brand positioning & attributes.
  • Plan & Execute the Marketing Plan
  • Plan & Execute Marketing Activation ATL/BTL
  • Own corporate marketing activities – Website, PR etc.
  • Digital marketing
  • Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
  • Plan, develop & rollout BTL activation in requirement with defined sales objective.

 Brand Strategy

  • Participate in Business Plan development.
  • Envision & Create brand strategy document.
  • Create annual action plans using the full marketing mix to implement brand strategy.

 Product & Brand Analysis

  • Develop & Evolve product insights for lead / lag markets
  • Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
  • Creates regular marketing reports.

 Media Planning and Execution

  • Plan innovative BTL campaigns & champion deployment across country to solve business problems
  • Coordinate with the media agency for the execution of the media plans.

Key Deliverables
  • Market Share & volume growth
  • Brand Launch
  • Brand Campaigns
  • Drive traffic & conversion via digital media
  • BTL and Activations

Competencies

Technical/ Functional:

  • Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
  • Understanding of how digital marketing works
  • Trade Marketing
  • High Analytical Skills.
  • Sales Process Understanding

Behavioral:

  • Align and motivate team for high performance
  • Collaborate across all interfaces
  • Uphold values; inculcate a culture of excellence
  • Generate ideas; solve problems creatively.
  • Champion improvements and positive change.
  • Develop and engage people.
  • Liasoning with all stake-holders specially sales team

 

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