Job

Tasks

Property promotion and participation

• Ensure RCM Promo assets availability and execution as per guidelines.
• Engage with ASM and Showrooms to drive event registrations.
• Ensure execution of local RCM events with the set standards.
• Close feedback loop from the Participants.
• Maintain MIS for numbers, approvals, budgets, participation

App

• Roll out beta testing, on-board testers, create routes
• Manage content generation and local quests
• Map dealer-led rides in the app

Community building

• Identify - Riders, influencers, brand advocates, clubs, communities
• Initiate & propose collaborations and get them on the app
• Formulate and execute community building across the region.

Alliances

• Identify potential local alliances and suggest and execute engagement strategies with them.
• Review, engage and monitor the alliance performance

Capability

• Build Network capability through training dealer team on RCM activities.

RCM as Sales Lever

• Conduct and drive all the RCM activities which will be sales Enablers.
• Monitor these activities on parameters of actual outcome v/s expected outcome.
• Set up a strong PDCA culture through which quick changes in strategies are thought of if impact of the outcome is muted.

Digital leads

Dealership sales point actions

• Develop Regional Marketing plans and localized Social media strategy
• Manage agencies at the regional level for BTL, social media, creatives & PR

• Generate digital leads and manage dealer pages
• Coordinate with Marketing for brand campaign assets

Market Understanding

• Spotting trends in local markets and sharing customer inputs with HO

• Work closely in the market to understand the competitor moves specially related to their consumer related interactions.