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Job Title:

Mgr – PR

Level:

EX

Function:

PR Management

Location:

NA

 

JOB PURPOSE

This role is directly responsible for the key marketing sub-functions of PR, as well as the outdoor media channel

INTERACTION WITH STAKEHOLDERS

 

Internal

External

Direct

CMU Brand Management

Industry Experts, Vendors

JOB REQUIREMENTS

Educational Qualifications

Essential: Management || Business Management

Preferred Institution: Any Premier Insitute

Desired Qualification: Graduate||Any stream/branch, communications preferred

Work Exp

Min: 5

Max:10

 

Industry Specification

Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG

Addnl Requirements

Experience in managing agencies mandatory

Age

Min: 25

Max: 32

 

Need for travel

Occasional

 

KEY COMPETENCIES

Technical/Functional
  • Strong understanding of earned media (PR, social, online reputation management etc)
  • High sensitivity towards costs and understanding of marketing ROI
  • Experience in managing agencies with high negotiation, indirect team management skills
  • Conceptual and practical understanding of Marketing/Brand Management

Behavioural
  • High bias for action
  • Ability to get the best results within tight timelines and budgets
  • High focus on customer

KEY RESPONSIBILITIES
  • Communications Strategy & Planning: Own the PR roadmap and editorial calendar across brands. Define proactive narratives, align reactive responses, and set clear targets (coverage, SOV, reach). Act as a strategic advisor to leadership and cross-functional teams    
  • Media Relations & Thought Leadership: Lead all media engagement across auto, business, and tech press. Drive consistent, high-quality coverage through proactive pitching and strong relationships. Orchestrate press events, launches, and media experiences. Build executive visibility via interviews, bylines, and speaking opportunities.
  • Content Creation: Own end-to-end development of PR content—press releases, key messages, executive communication, and media assets. Ensure clarity, consistency, and strong storytelling across all outputs
  • Internal Communications: Drive structured communication to dealers, employees, and partners. Deliver newsletters, town halls, and internal messaging aligned to business priorities.
  • Social Media Amplification: Partner with digital teams to amplify earned media and leadership content. Ensure consistent visibility across platforms, especially during launches and key moments.
  • Crisis & Issues Management: Lead rapid-response communication with defined SOPs, holding statements, and stakeholder alignment. Manage sensitive issues with speed, clarity, and control to protect brand reputation.
  • Measurement & Reporting: Track and report PR performance—coverage volume, SOV, reach, sentiment, and executive visibility. Deliver actionable insights through regular dashboards and refine strategy based on data

 

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