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Job Title:
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Mgr – PR
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Level:
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EX
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Function:
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PR & Influencer Management
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Location:
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NA
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JOB PURPOSE
This role is directly responsible for the key marketing sub-functions of PR and events, as well as the outdoor media channel
INTERACTION WITH STAKEHOLDERS
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Internal
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External
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Direct
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CMU Brand Management
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Industry Experts, Vendors
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JOB REQUIREMENTS
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Educational Qualifications
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Essential: Management || Business Management
Preferred Institution: Any Premier Insitute
Desired Qualification: Graduate||Any stream/branch, communications preferred
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Work Exp
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Min: 5
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Max:10
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Industry Specification
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Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG
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Addnl Requirements
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Experience in managing agencies mandatory
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Age
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Min: 25
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Max: 32
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Need for travel
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Occasional
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KEY COMPETENCIES
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Technical/Functional
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- Strong understanding of earned media (PR, social, online reputation management etc)
- High sensitivity towards costs and understanding of marketing ROI
- Experience in managing agencies with high negotiation, indirect team management skills
- Strong understanding of creating impact through OOH media and events
- Conceptual and practical understanding of Marketing/Brand Management
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Behavioural
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- High bias for action
- Ability to get the best results within tight timelines and budgets
- High focus on customer
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KEY RESPONSIBILITIES
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- PR: Complete ownership of the entire brand and corporate PR agenda; managing PR agency and national/regional media to deliver coverage of product launches, company initiatives, press conferences, corporate and financial events, etc.
- Events: Responsible for executing all on-ground events and activation; tasks include the selection of vendors, translating brand/business brief into event plan; managing the end-to-end delivery of the events
- OOH media: Responsible for all OOH campaigns across locations and brands; working with vendors and regional teams to select sites, conclude negotiation of rates, ensure impactful deployment of creatives and flawless execution
- Other miscellaneous tasks:
- Annual reports, diaries, and other corporate collaterals
- Financial controls via management of budget heads, tracking & closure of purchase orders etc.
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