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Level / Grade
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EX
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Job Role/ Function
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Brands - CMU
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Designation
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Mgr (Content & Social Meda – CMU)
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Educational Qualification
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Necessary:
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Graduate
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Necessary:
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MBA/ Degree in Media Communication
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Experience
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Minimum:
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5 yrs
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Maximum
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10 yrs
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Industry Specifications:
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FMCG/Auto/Consumer Durables- Media Agency or Corporate
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Preferred Exposure:
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- 3-5 years’ experience in social media, content or digital brand roles.
- Proven portfolio of content-led brand building
- Strong storytelling instinct — visual, written and conceptual.
- Should be an ‘ideas’ person
- Deep understanding of youth culture, creator ecosystems and digital trends.
- Comfortable on shoots, rides, events and community meets.
- Good understanding of social media tools and analytics
- Passion for motorcycles is a big plus
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Reporting
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Report to (Designation)
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No. of Reportees
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Direct Reporting
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Category Manager
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Indirect Reporting (if any)
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NA
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NA
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Job Responsibilities
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- Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.
- Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.
- Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
- Manage creators, photographers, filmmakers, agencies and internal stakeholders.
- Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
- Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.
- Spot cultural trends early and translate them into relevant content ideas.
- Own social media budgets and content production timelines.
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Stakeholders
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- Internal: Sales team, Brands Teams
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Competencies
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Technical/ Functional:
Behavioural:
- Align and motivate team for high performance
- Collaborate across all interfaces
- Uphold values; inculcate a culture of excellence
- Generate ideas; solve problems creatively.
- Champion improvements and positive change.
- Develop and engage people.
- Liasoning with all stakeholders specially sales team
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