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Level / Grade
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EX
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Job Role/ Function
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Brand Management
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Designation
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Brand Manager
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Educational Qualification
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Necessary:
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Graduate
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Necessary:
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MBA
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Age
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Minimum:
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24 yrs
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Maximum:
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30 yrs
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Experience
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Minimum:
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3 yrs
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Maximum:
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7 yrs
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Industry Specifications:
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Preferred Exposure:
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Marketing, Brand Management
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Reporting
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Report to (Designation)
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No. of Reportees
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Direct Reporting
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Category Manager
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Indirect Reporting (if any)
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NA
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NA
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Job Responsibilities
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Brand Management
- Understand the brand, brand positioning & attributes.
- Plan & Execute the Marketing Plan
- Plan & Execute Marketing Activation ATL/BTL
- Own corporate marketing activities – Website, PR etc.
- Digital marketing
- Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
- Plan, develop & rollout BTL activation in requirement with defined sales objective.
Brand Strategy
- Participate in Business Plan development.
- Envision & Create brand strategy document.
- Create annual action plans using the full marketing mix to implement brand strategy.
Product & Brand Analysis
- Develop & Evolve product insights for lead / lag markets
- Analyses and use market and consumer research to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
- Creates regular marketing reports.
Media Planning and Execution
- Plan innovative BTL campaigns & champion deployment across country to solve business problems
- Coordinate with the media agency for the execution of the media plans.
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Key Deliverables
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- Market Share & volume growth
- Brand Launch
- Brand Campaigns
- Drive traffic & conversion via digital media
- BTL and Activations
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Competencies
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Technical/ Functional:
- Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
- Understanding of how digital marketing works
- Trade Marketing
- High Analytical Skills.
- Sales Process Understanding
Behavioral:
- Align and motivate team for high performance
- Collaborate across all interfaces
- Uphold values; inculcate a culture of excellence
- Generate ideas; solve problems creatively.
- Champion improvements and positive change.
- Develop and engage people.
- Liasoning with all stake-holders specially sales team
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