L4 - TW Sales - Lead Management - MH - Akurdi - BACL

Job Description – Campaign Management

(Unique Job ID)

Job Purpose

Key Responsibilities

1.Plan, strategize, and execute campaigns on WhatsApp, SMS, , and website channels end-to-end.

2. Target and engage the right audience using data mining and segmentation, managing customer journeys based on responses.

3. Upload data to platforms, schedule campaigns, and trigger communications manually or automatically.

4. Pull campaign response data and send it to call centers for follow-up while preparing daily and weekly performance reports.

5. Write customized campaign content, coordinate with stakeholders for approvals, and ensure compliance with regulatory guidelines.

6. Liaise with internal teams and external vendors, managing vendor invoicing and campaign tool performance.

7. Work with technology vendors on chatbot flows, website styling, and troubleshoot delivery issues.

8. Generate and segment target customer lists by language and geography, prioritizing communication channels effectively.

9. Ensure campaign content is audit-ready, approved before dispatch, and maintain opt-in and DND compliance.

10. Monitor campaign KPIs regularly and implement improvements to increase lead conversion and overall campaign effectiveness.

Key Skills Required

Technical Skills:

1. Hands-on experience with Salesforce (SFDC) for lead and campaign tracking

2. Proficient in campaign management platforms

3. Advanced Excel skills for reporting and performance analysis

4. Working knowledge of API integrations and data flow systems

5. Familiarity with DND compliance and consent automation as per TRAI regulation

Soft Skills:

1. Strong communication and collaboration skills

2. Analytical mindset with attention to detail

3. Ability to manage multiple campaigns and deadlines efficiently

4. Problem-solving orientation with a proactive approach

5. Stakeholder management across cross-functional teams and external vendors

Additional Role Details